Brand Art Manufacturing · Branding & Design
Manufacturing a world of ideas and experiences.
Brand Art Manufacturing is an independent branding, design and packaging studio built to give clients a direct, more personal relationship to the work. We integrate design with science to solve problems, add value and create a brand experience.
Track record
Results that keep paying back.
Speedball Art Products
300%+
Sales growth in the first five years with Brand Art Mfg. as agency of record.
Experience
Decades
Of brand creation, redevelopment and expansion across corporate and retail environments.
Collaboration
1:1
You work directly with the designer, one-on-one, from first idea to final file.
Why invest in design?
Strong design creates brands that are more profitable, command a premium and build a loyalty that reduces cost of sales and competition.
Design for the future, in ways that make sense now.
The design intelligence
Design integrated with science.
Principle 01
Making it intuitive
We understand the world through experience. We ask what users will find intuitive, then build those models into the design.
Principle 02
Creating visceral reactions
Design that lands from the heart first. A positive aesthetic impression that people feel before they think.
Principle 03
Using dual-coding
Visual and verbal cues working together. Using both helps people grasp an idea faster.
Principle 04
Reviewing the cost-benefit
Every project goes through a cost-benefit review, so the result stays simple for the audience and still meets its goal.
Areas of expertise
From first idea to finished brand.
01
Brand concept ideation
02
Design consulting
03
Identity and naming
04
Retail, consumer and packaging
05
Catalog design
06
Brand story books and guidelines
07
Industrial collateral
08
Sports branding
09
Environmental graphics
10
Retail promotion and display
11
Digital and UI design
12
Illustration and photo design
Case studies · Brand Art Mfg.
Brands we have built, rebuilt and grown.
With a diverse range of work and experience, companies have trusted Brand Art Mfg. with brand creation, redevelopment and expansion across corporate and retail environments. Take a look.
Speedball Art Products
Brand development · Catalogs · Packaging · Campaigns
Over 100 years of art products, refreshed with contemporary appeal. As agency of record we redesigned nearly every brand touchpoint, and sales grew more than 300% in five years.
Printmasters by Speedball
Packaging · Product line · Photography
A printmaking ink line built to look as bold as the work it makes, with a mark and color system that ties tubes, jars and kits together on shelf.
Lowe’s Racing · Team 48
Brand style · In-store campaigns · Promotions
Brand style and direction for the second year of Lowe’s Racing sponsorship: identity guidelines, in-store campaigns, displays and race promotions that made everyone want to join Team 48.
Golding Farms Foods
Brand review · Identity · Packaging
A concept exploration built the Golding Farms story of flavor and history, then set the foundation for an updated identity and multiple lines of product packaging.
Mail Management Services
Rebrand · Identity · Digital · Promotional
A full rebrand to show customers how the company had evolved, with a suite of brand graphics shaping the strategy, product portfolio and new brand expression.
SPEVCO
Brand positioning · Brand story books · Digital
A reimagined visual experience for a specialty vehicle manufacturer, with new positioning that conveys everything SPEVCO can build.
Forsite Development
Story development · Brand book · Photography
The story of turning unwanted industrial land into something better, told in one stylized design that works in print, e-publication and digital.
Martin / Fennec Golf
Digital UI · Web design · Lookbooks
A digital brand look for green grass shop apparel: a main site with lookbook and e-commerce microsites for each product line, accessible anywhere.
Know your brand before you redesign it.
Take your brand on a creative journey with our brand concept development service. We audit where your brand stands today, explore the possibilities and connect the heart with the mind to make your brand relevant, competitive and authentic. The result is a brand guidebook that tells your story to customers and investors.
“Born of tradition and steeped in history… We strive to indulge the taste buds and deliver the pleasures of good Southern food.”
From the Golding Farms brand guidebook
Golding Farms brings several food brands under one roof. The audit pulled them into one story, one family and one visual direction, then set the foundation to redefine and develop multiple lines of product packaging.
- Brand Review
- Identity Redevelopment
- Packaging Design
Brand story
“Exploring flavor. Handcrafted goodness. The undiscovered South.” The story of a Southern brand shaped by the region’s culinary and cultural roots.
Brand family
Golding Farms, Southern Specialties, Mrs. Campbell’s, Mountain Ridge, Hisakawa and Tattoo, mapped as one family of food experiences.
Visual direction
Folk art images of farm and kitchen, vintage cooking-cloth patterns, old-fashioned tinted photos and handwritten positive messages.
Every packaging project goes further when the strategy comes first.
Ask about a strategy auditMarks & select clients
Identities that carry the brand.
Logos, seals and marks created for brands in art supplies, food, racing, industry, sports and youth organizations.
Select clients
Corporate and retail brands
Speedball Art Products · Lowe’s Home Improvement · Team Lowe’s Racing · Ingersoll-Rand · Golding Farms Foods · Grafix Art Products · Wright Global Graphics · Mail Management Services · Kingfisher Metalworks · Whol Coatings · Charlotte Storm Hockey · Mad Moon Distillery · Scouts of America
Working process
A clear path from brief to press.
Step 1
Creative review & research
We start with your goals, your shelf and your competitors.
Step 2
Ideation
Concepts that expand and extend your brand story and brand look.
Step 3
Prototype & digital comps
Rough prototypes and digital comps, then a review together.
Step 4
Refine to final comp
A second comp and review, then the final approved design.
Step 5
Production files & press check
Print-ready files, and press checks to make sure it ships right.
Concept development · Recent explorations
Ideas that expand and extend the brand story.
Exploration of ideas to expand and extend the brand story and brand look, from early concepts to final launches. Let us show you how you can develop your brand story.
Jero Drink Mixers
Arcobasso Foods · Packaging concepts
Two label directions, The Prohibition Blend and A Perfect Partnership, developed with color, foil and production notes, then shown on the bottle.
Grafix Art Products
Demo in a Box · Kit system
A project kit system for Dura-Lar film: box labels, numbered demo tags, insert cards and step-by-step project guides.
Uttermost
Home décor · Catalog design
A catalog system with a patterned cover, room-inspiration spreads, tabbed index pages, a color palette and a mobile product viewer.
Kool
ITG Brands · Brand design development
Wordmark studies, gradient and leaf graphics, and Experience Real pack directions.
Sealy
Wright Global Graphics · Pattern concepts
Ornamental and geometric graphic panel concepts for Sealy, part of Tempur Sealy.
Soft Play
PlayPower · Catalog and posters
A shape-building catalog concept: bright architectural shapes and dotted play paths across covers, spreads and posters.
USA Shade & Fabric Structures
Final project · Brand and print
Brand icons, brochure and catalog design, and digital banner ads for structures that transform shade into one-of-a-kind places.
Ingersoll-Rand
Final project · Product launch
An industrial generator launch: product imagery, print ads, a product brochure and a trade-show display.
What we believe
It’s more than just a picture. It’s a message that resonates, a story that connects, and an investment that is repaid over and over.
“We are focused on the concept-based design experience, combining imagination, creativity and design integrated with science to give life to big ideas.”
Dennis Becker, Director
Let’s build your brand story.
Branding, packaging, catalogs and digital, all under one roof.