What we do
Packaging that works as hard as your brand.
We help companies sell more by designing packaging that stops shoppers, explains the product in seconds and scales across every flavor, size and format. From one new SKU to a full product line, every design is built for the shelf and ready for production.
Packaging is our focus, but it isn’t all we bring. The studio is built on decades of brand and concept development, so when a package needs a sharper story, a refreshed identity or a brand built from the ground up, we can take it there too.
01 — Selected work
Built for the shelf.
Every project starts with one question: what does a shopper see in the three seconds they give your aisle? Here is how we have answered it.
Printmasters
Speedball · Printmaking inks
Ink that looks like art before the lid comes off. A bold printmaker mark and process-color brush strokes tie the set box, tubes, jars and guide into one studio-ready family, in three languages.
Sweet ’n Spicy
Huer · Gummies
Sweet up front, heat on the finish. Chamoy-inspired color and graphics that taste spicy from across the aisle.
Honey Mountain Ridge Bear
Honey · Organic
Same honey, new silhouette. The label system squeezed perfectly onto the iconic bear.
Cada Vez
CBD · Wellness carton
An apothecary cabinet in carton form. Ornamental linework and teal side bands frame a patterned center panel for a premium wellness brand.
Mountain Ridge Honey
Honey · Wraparound label
A label that rewards a turn of the jar: brand front and center, claims on the side, the fine print neatly tucked around back.
Frosty
Huer · Gummies
It looks like dessert because it should. A soft-serve swirl mark and parlor colors turn a 900 g bag into a frozen treat on the shelf.
Calligraphy & Lettering Kit
Speedball · Craft kits
The lesson starts on the box. Flourished script and blackletter samples show buyers exactly what they will learn to create, in three languages.
Tithe
Cannabis · Premium carton
Watercolor florals and fine linework on a slide-drawer box, made to be opened slowly by people who notice details.
Team Lowe’s Racing
Lowe’s · Retail display
Packaging at full speed. A free-standing floor display and gift-card packs built to pull shoppers into a racing promotion.
Diazo Photo Emulsion
Speedball · Screen printing
Lab-grade chemistry with studio attitude. A bold red Speedball badge, halftone burst and color-coded Diazo band keep emulsion, remover and sensitizer instantly paired, in three languages.
Churned Raw Honey Cream
Honey Mountain Ridge · Squeeze bottle
Spreadable, never hard. The rustic label family stretches to a new format with a creamy swirl and a straight-talking claims band: never filtered, never heated.
02 — Line versions
One brand. Every version.
National brands rarely launch a single SKU. These systems flex across flavors, sizes and formats, so each variety stands apart and the whole range reads as one brand.
Huer · Gummies · 2 varieties
Peels
A pop-art mouth, a split-color pouch and a gummy you peel. The color field switches with every fruit, so the fun never repeats twice.
Banana · Mango
Huer · Gummies · 4 varieties
Pocket Pals
Small bag, big high-five. A die-cut window and a color swirl that shifts with each gummy turn a peg wall into one bright family.
Cola · Green Frogs · Neon Worms (Sour) · Rainbow Streamers (Sour)
Pressure & slow cooker sauces · 4 varieties
InstaSauce
Dinner, decoded by color. Each recipe gets its own cap, band and hero dish, so shoppers find their flavor in a glance.
Korean Short Rib BBQ · Orange Miso Chicken · Apple Chipotle Pulled Pork · French Roasted Garlic Herb
Huer · Better-for-you · 2 varieties
Sensible Sweets
Same friendly character, new glow for every variety. The claims panel and lockup stay put while the gummy shape does the talking.
Fruity Bears · Fruity Fish
Speedball · Craft kits · 2 varieties
Speedball Screen Printing Kits
From first pull to pro setup. A red brand band and icon row hold the line while hero color and artwork level up with each kit.
Original Screen Printing Kit · Ultimate Screen Printing Kit
Speedball · Art supplies · 5 varieties
Mona Lisa Metal Leaf
Gilded from label to lid. A gallery-gold system across aerosols and bottles, with a color tab marking each step of the gilding process.
Spray Sealer · Spray Adhesive · Adhesive Size · Red Basecoat · Antiquing Glaze
Jerusalem & Rode · Mixers · 4 varieties
Jero Cocktail Mixers
Old-world engraving, modern bar cart. One label layout across four recipes, with a color band that calls out each mixer from across the room.
Old Fashioned · Margarita · Mule · Stone Sour
Honey · Raw, organic & churned · 3 varieties
Honey Mountain Ridge
Hand-lettered and honest. A rustic label family with a color-coded band for each variety, from 100% Organic to 100% Raw, sized up from 18 oz to 32 oz jars.
100% Organic · 100% Raw
Asian sauces & dressings · 10 varieties
Hisakawa Sauces
One chef, ten sauces. A bold black band and badge anchor the system while a woodgrain color field changes for every flavor.
Soy Sauce · Less Sodium Soy · Teriyaki · General Tso · Stir Fry · Sweet Thai Chili · Yum Yum · Japanese Ginger · Sweet & Sour · Korean BBQ
Miss Bretta’s · Jar label · full wrap
Miss Bretta’s
A label you read by turning the jar: brand story, serving ideas and the required panel unfold in order, all the way around.
Left side · Front · Right side
Have a launch or line extension coming up?
Send the brief. You’ll hear back from the studio directly, with a clear, fixed quote.
03 — Up close
Every panel earns its place.
The front sells, but the whole package works: side and back panels, full label wraps, shipper cartons and the brand in use.
Jero label — front, side & back
Heritage engraving, a numbered small-batch seal, and back-panel copy and nutrition laid out to the same grid.
Jero six-pack carton
The brand mark scaled up for the shipper, framed in the same ornamental border.
Jero carton side panel
A brand-voice panel that carries the line onto every face of the case.
Jero brand in use
The mark etched on the glass: an identity designed to live beyond the label, in social and point-of-sale.
Nashville Style Hot Chicken Sauce, label to bottle
Distressed type, ribbon banners and the Tennessee star, carried from the flat label to the back-panel story and the finished squeeze bottle.
InstaSauce simmer sauce, front and back
A brushstroke band, cooker icon and serving photo up front; flavor story, cook times and nutrition laid out clean on the back.
Small-batch bottle seal
A numbered, brushed-metal seal that marks every bottle as a signature craft blend.
Miss Bretta’s brand mark
A warm, hand-drawn wordmark built to hold up on a jar lid, a shelf tag or a farmers-market banner.
Hisakawa Sauces logo
Hand-lettered wordmark on a red brushstroke, locked up with “The Chef’s Recommendation.”
Delicious Flavor badge
A speech-bubble flavor badge pairing 旨味 (umami) with an English tagline.
04 — Why us
Agency-caliber work. A more direct way to get it.
You get the full range of professional services — brand strategy, concepts, identity, structural design, production-ready files — from senior designers who stay on your project from start to finish. Packaging is what we do every day, but the thinking behind it comes from years of building whole brands, so your pack is grounded in more than good looks. A lean studio means fewer layers, faster decisions and more of your budget going into the work itself.
Large agency
National Package Design™
Who designs your pack
Senior team pitches, junior team executes
Senior designer from first sketch to final file
Who you talk to
Account managers and project managers
The person doing the work
Where your budget goes
Shared across overhead and management layers
Goes into the design itself
How projects are quoted
Retainers and open-ended hours
Clear, fixed project quotes
Free packaging review
Want a second set of eyes on your package?
Share a link or a photo of your product and I will give you a call to talk through what is working on shelf, what could work harder, and whether there is an opportunity to help. No cost and no obligation.
05 — Services
Everything a national launch needs.
Brand & concept design
When the package needs more than a new look: brand story, positioning, identity and concept development, drawn from decades of full-brand work.
Packaging systems
Scalable architecture across flavors, sizes and SKUs, so the whole line reads as one brand.
Refreshes & line extensions
Modernize an established pack without losing the equity loyal shoppers look for.
Production-ready files
Dielines, mechanicals and printer-ready art, prepared to spec and ready for your vendors.
06 — How it works
Discover
Your brand, your competitors, your shelf — and what has to change.
Concept
Distinct creative directions, shown in context, not in a vacuum.
Refine
One direction, sharpened across every SKU and format you need.
Deliver
Final art and files, ready for print and on schedule for launch.
What clients say
“Dennis is incredibly creative, with a sharp eye for detail that ensured every element of the design process aligned with our vision and strategy… If you’re looking for a designer who combines strategic thinking with exceptional creativity, Dennis is the person you want on your team!”
Head of Marketing · Full strategic redesign of a candy brand
“Dennis is one of the most strategic creatives I know. Before he starts thinking visually, he always wants to understand the true objectives of the project and that informs his creativity… I recommend him to anyone looking for a creative edge.”
Founder & CEO, Birchline Advisors
“Dennis brings real-world wisdom to creative assignments so both the experience and outcomes stand out from the rest.”
Partner & Creative Director
07 — Start a project
Let’s put your brand on the shelf.
Tell us about your brand and your timeline, and you will get a clear, fixed quote for the project. We reply within one business day.
Based in Winston-Salem and Charlotte, NC · Working with brands nationwide