01 — Selected work
Built for the shelf.
Every project starts with one question: what does a shopper see in the three seconds they give your aisle? Here is how we have answered it.
Printmasters
Speedball · Printmaking inks
A sub-brand for archival relief inks: a bold printmaker mark, process-color brush strokes and trilingual panels carried across the set box, tubes, jars and printmaking guide.
Sweet ’n Spicy
Huer · Gummies
Chamoy-inspired graphics that signal heat and flavor from across the aisle.
Honey Mountain Ridge Bear
Honey · Organic
The label system adapted to the iconic squeeze-bear format.
Cada Vez
CBD · Wellness carton
Ornamental, apothecary-inspired carton design for a premium wellness brand, with teal side bands framing a patterned center panel.
Honey Mountain Ridge Honey
Honey · Wraparound label
One label that works on every side of the jar: brand front and center, claims and certifications on the side, nutrition and barcode on the back.
Frosty
Huer · Gummies
A soft-serve swirl mark and dessert colors that make a big 900 g bag read as a frozen treat from across the aisle.
Calligraphy & Lettering Kit
Speedball · Craft kits
A trilingual kit box where flourished script and blackletter samples show buyers exactly what they will learn to create.
Tithe
Cannabis · Premium carton
Watercolor florals and fine linework on a slide-drawer box for a connoisseur brand.
Team Lowe’s Racing
Lowe’s · Retail display
A free-standing floor display and gift card packaging for a racing-themed promotion.
02 — Line versions
One brand. Every version.
National brands rarely launch a single SKU. These systems flex across flavors, sizes and formats, so each variety stands apart and the whole range reads as one brand.
Huer · Gummies · 2 varieties
Peels
The first Peels system: a bold split-color pouch with a pop-art mouth that makes the peelable gummy the hero, and a color field that switches for each fruit.
Banana · Mango
Huer · Gummies · 4 varieties
Pocket Pals
A pocket-sized peg bag with a high-five mark, a die-cut window and a color swirl that shifts with each gummy, so the range reads as one family on the peg wall.
Cola · Green Frogs · Neon Worms (Sour) · Rainbow Streamers (Sour)
Pressure & slow cooker sauces · 4 varieties
InstaSauce
A shared label architecture with a color-coded cap, band and hero dish for each recipe, so shoppers find their flavor in a glance.
Korean Short Rib BBQ · Orange Miso Chicken · Apple Chipotle Pulled Pork · French Roasted Garlic Herb
Huer · Better-for-you · 2 varieties
Sensible Sweets
The same character, claims panel and logo lockup across the range, with the background glow and gummy shape changing for each variety.
Fruity Bears · Fruity Fish
Speedball · Craft kits · 2 varieties
Speedball Screen Printing Kits
One kit system: a red brand band, icon row and trilingual copy carry across every kit, while the hero color and project artwork change by level.
Original Screen Printing Kit · Ultimate Screen Printing Kit
Speedball · Art supplies · 5 varieties
Mona Lisa Metal Leaf
A gallery-gold label system that carries across aerosols and bottles in three languages, with a color tab calling out each product in the gilding process.
Spray Sealer · Spray Adhesive · Adhesive Size · Red Basecoat · Antiquing Glaze
Jerusalem & Rode · Mixers · 4 varieties
Jero Cocktail Mixers
Heritage engraving and one label layout across four recipes, with a color-coded band that names each mixer from across the bar.
Old Fashioned · Margarita · Mule · Stone Sour
Honey · Raw, organic & churned · 3 varieties
Honey Mountain Ridge
A rustic, hand-lettered label family that flexes across raw, organic and churned honey, in jars and squeeze bottles of every size.
Churned Raw Honey Cream · 100% Organic · 100% Raw
Asian sauces & dressings · 10 varieties
Hisakawa Sauces
A chef-character brand mark plus a ten-flavor label system: one bold black band and badge, with a woodgrain color field that changes for every sauce.
Soy Sauce · Less Sodium Soy · Teriyaki · General Tso · Stir Fry · Sweet Thai Chili · Yum Yum · Japanese Ginger · Sweet & Sour · Korean BBQ
Miss Bretta’s · Jar label · full wrap
Miss Bretta’s
One label designed as a continuous wrap, so the brand story, serving suggestions and required panel read in order as the jar turns on the shelf.
Left side · Front · Right side
Have a launch or line extension coming up?
Send the brief. You’ll hear back from the studio directly, with a clear, fixed quote.
03 — Up close
Every panel earns its place.
The front sells, but the whole package works: side and back panels, full label wraps, shipper cartons and the brand in use.
Jero label — front, side & back
Heritage engraving, a numbered small-batch seal, and back-panel copy and nutrition laid out to the same grid.
Jero six-pack carton
The brand mark scaled up for the shipper, framed in the same ornamental border.
Jero carton side panel
A brand-voice panel that carries the line onto every face of the case.
Jero brand in use
The mark etched on the glass: an identity designed to live beyond the label, in social and point-of-sale.
Nashville Style Hot Chicken Sauce label
Distressed type, ribbon banners and the Tennessee tri-star, with a heat gauge running up the side.
Small-batch bottle seal
A numbered, brushed-metal seal that marks every bottle as a signature craft blend.
Miss Bretta’s brand mark
A warm, hand-drawn wordmark built to hold up on a jar lid, a shelf tag or a farmers-market banner.
Hisakawa Sauces logo
Hand-lettered wordmark on a red brushstroke, locked up with “The Chef’s Recommendation.”
Delicious Flavor badge
A speech-bubble flavor badge pairing 旨味 (umami) with an English tagline.
04 — Why us
Agency-caliber work. A more direct way to get it.
You get the full range of professional services — strategy, concepts, structural design, production-ready files — from senior designers who stay on your project from start to finish. A lean studio means fewer layers, faster decisions and more of your budget going into the work itself.
Large agency
National Package Design™
Who designs your pack
Senior team pitches, junior team executes
Senior designer from first sketch to final file
Who you talk to
Account managers and project managers
The person doing the work
Where your budget goes
Shared across overhead and management layers
Goes into the design itself
How projects are quoted
Retainers and open-ended hours
Clear, fixed project quotes
05 — Services
Everything a national launch needs.
Brand & concept design
Positioning-led concepts that make a brand instantly recognizable in a crowded aisle.
Packaging systems
Scalable architecture across flavors, sizes and SKUs, so the whole line reads as one brand.
Refreshes & line extensions
Modernize an established pack without losing the equity loyal shoppers look for.
Production-ready files
Dielines, mechanicals and printer-ready art, prepared to spec and ready for your vendors.
06 — How it works
Discover
Your brand, your competitors, your shelf — and what has to change.
Concept
Distinct creative directions, shown in context, not in a vacuum.
Refine
One direction, sharpened across every SKU and format you need.
Deliver
Final art and files, ready for print and on schedule for launch.
What clients say
“Dennis is incredibly creative, with a sharp eye for detail that ensured every element of the design process aligned with our vision and strategy… If you’re looking for a designer who combines strategic thinking with exceptional creativity, Dennis is the person you want on your team!”
Head of Marketing · Full strategic redesign of a candy brand
“Dennis is one of the most strategic creatives I know. Before he starts thinking visually, he always wants to understand the true objectives of the project and that informs his creativity… I recommend him to anyone looking for a creative edge.”
Founder & CEO, Birchline Advisors
“Dennis brings real-world wisdom to creative assignments so both the experience and outcomes stand out from the rest.”
Partner & Creative Director
07 — Start a project
Let’s put your brand on the shelf.
Tell us about your brand and your timeline, and you will get a clear, fixed quote for the project.
Based in Winston-Salem, NC · Working with brands nationwide